Because the overweight, oversized and overpriced #Apple #iPhone 14 didn’t sell as expected, it is now released in … YELLOW.
So what does the color Yellow mean in Branding?
- it is associated with safety and caution
- it is associated with warmth and cheerfulness
Nudging your customers in these uncertain times, Apple? 🍼
Unfortunately, it doesn’t make the iPhone lighter, smaller or more affordable.