Because the overweight, oversized and overpriced #Apple #iPhone 14 didn’t sell as expected, it is now released in … YELLOW.
Yellow.
So what does the color Yellow mean in Branding?
- it is associated with safety and caution
- it is associated with warmth and cheerfulness
Nudging your customers in these uncertain times, Apple? 🍼
Unfortunately, it doesn’t make the iPhone lighter, smaller or more affordable.
![Apple iPhone 14 in new color: yellow.](https://media.emacs.ch/media_attachments/files/109/982/292/703/774/363/small/78ca79eaa92e2d26.jpeg)